Why should there only be Tide in a Spring scent?
Why not introduce a Tide for each season as a brand extension! A winter tide that smells a bit like home and pine cones and Christmas. A summer scent that encapsulates the feeling of freedom and sitting on a beach? Or maybe even a fall tide that smells like nature and leaves.
Phasing them in and out can help people feel at home in the new season and would be a pretty great cash grab for Tide.