22/54: Tide For Every Season


Why should there only be Tide in a Spring scent?

Why not introduce a Tide for each season as a brand extension! A winter tide that smells a bit like home and pine cones and Christmas. A summer scent thatĀ encapsulatesĀ the feeling of freedom and sitting on a beach? Or maybe even a fall tide that smells like nature and leaves.

Phasing them in and out can help people feel at home in the new season and would be a pretty great cash grab for Tide.

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