24/54: Tide and Downy: Together at Last, Directive: Compulsion

What products do you need to have together?

Some cross marketing has occurred in the past.

Peanut Butter and Jelly

Salt and Pepper

So why not make Downy the yin to Tide’s yang. They’re both Proctor and Gamble products and are companions. If a conscience marketing decision is made, then a compulsion could be developed to buy them together.

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