36/54: Fix Your Mistakes, Directive: Axiom

An axiomatic principle: We are human, therefore we make mistakes.

We have things to help us fix our mistakes, like erasers. Why not extend Tide to Go as an eraser for your clothing mistakes? Show it as a physical eraser, like below.


It helps to downplay stains as non-threats, and makes Tide your ally in a battle where you shellack your opponent.


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