35/54: Load It Forward, Directive: Axiom

What if Tide planted Tide bottles in Laundromats and dorms across the country with these simple instructions on the back:


There’s a simple axiom in life of “Do unto others as you would like them to do unto you”. So why not put a way to help others out directly in the hand of those who need it most?

Load it Forward everywhere where detergent might be scarce.

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