Tide, through its lens of happiness and family, help you see yourself in a more positive light. I tried to extend that metaphor above.
While focusing on a detergent brand, I sometimes forgot about the feelings I associate with the clothes I wear. Changing at the end of a day into jammy pants helps me to think about all the things going on in my day. The fresh scent emanating encapsulates how I feel and lets me think about what I did that day.