38/54: Tide Weather

The town of laundrysvania has some odd weather: They’re rain is thick and blue, their snow is a fine powder and their hail…well their hail is the weirdest of it all. See the video below:

As you can see, their hail is gigantic, blue orange and white blocks. It’s a serious problem, but boy is that town clean.

Each Tide is for a different season, just as each tide has slightly different use.

37/54: The Auto Loading Hamper

So I always find it weird that we have to bend down to pick up clothes out of a hamper, bring them up to the slightly different leveled washer, and then throw them in. A solution: The auto load hamper, including a spring and a simple jack.

This is the classic situation:

Storyboard 2

With the auto loading hamper you would jack it up to the height of the machine.

Storyboard 3
Storyboard 1Then you would use the spring to tip the laundry into the machine:


Easier times!


31/54: Clean All Around

Tide has a terrific set of brand values. Tide invokes home, family and cleanliness. It also has a whopping market share. So why not associate other things I should use that Proctor and Gamble creates? For example, a coupon spread with both Old Spice and Tide, with man’s clothes, saying “Why would you put clean clothes on a dirty body?”. Associate the two brands and I’m more likely to buy both.


30/54: Tide Sheets

This was an excursive in stepping out of my comfort zone and doing things I am both bad at and/or haven’t done before. I’m not much of an artist, and I had never done this much with creative retiming and drawing. I like it though, and will do some more.

27/54: Halfway Where?

For the Jewish holiday of passover, homes are thoroughly cleaned throughout in an attempt to remove all leaven from the household. I think that if Tide targeted Orthodox Jewish homes aggressively, they could associate the washing of all the clothes in the house with Tide.

It could be clever…Tide with a yarmulke, or Tide made out of matzah. or It could be straight up, Orthodox Jews just love talk of God liking things and/or straight talk.


22/54: Tide For Every Season


Why should there only be Tide in a Spring scent?

Why not introduce a Tide for each season as a brand extension! A winter tide that smells a bit like home and pine cones and Christmas. A summer scent that encapsulates the feeling of freedom and sitting on a beach? Or maybe even a fall tide that smells like nature and leaves.

Phasing them in and out can help people feel at home in the new season and would be a pretty great cash grab for Tide.

21/54: The Ten Best of Tide’s Twitter

So in my earlier post I ragged on Tide’s twitter pretty bad. So why not show you all the top Ten Tide Tweets?


Nothing more to say than they’re both solid “I lose socks in the dryer” joke.


A funny little snippet about stealing change you find in the dryer? I can dig it!


Man, this ad was the best ad about in this CRAZY super bowl. If it weren’t for Beyonce it would of completely stolen the show. Solid story, not too long, perfectly about football. You think its going to play to stereotypes at the end, but instead it just shows the wife as a Ravens fan instead. The tweet is boring which is why it comes in at 3.


As someone who loathes putting away their clothes, I completely agree.


“The tides are changing” Tide + Puns = Awesome


Is this a sexual joke about laundry detergent?


I’ll take it! I would love that dart board!


What a solid P&G en cahoots strategy! It’s a solid strategy and this tweet is short and sweet.


What a solid use of Throwback Thursday! Beautiful!


It’s the first day of spring! And because Tide Pods are “Spring Meadow” this is the MOST RELEVANT TWEET!

15/54: Cleaning Madness

As some of us obsess over the craziness that is March Madness (#LetsGoVCU), what if we had the ultimate showdown of cleaning products, who would win?

Various factors were considered when seeding including: market share, variety of uses, length of time on market and success rate. I also broke the bracket of 16 into four groups of four- Wipes, Liquids, Solids, and Sprays.

1) Clorox Wipes
2) Scotch-Brite
3) Microfiber rag
4) Pledge wipes
1) Lysol
2) Clorox All-Purpose
3) 409
4) Windex
1) Liquid Plumber
2) Tide
3) Lysol Toilet Bowl Cleaner
4) Resolve
1) Sponge
2) Brillo
3) Mr. Clean Magic Eraser
4) Swiffer

Below is the bracket:


The final game (between #1 seeded Lysol and the hero of our story #2 Tide), Tide makes a valiant victory over Lysol and the whole cleaning world celebrates, much like when Duke loses.

5/54: The Tide Pod Pod

What if you could just TRY Tide Pods?

Tide Pods, at first, look pretty and convenient, but their price makes them pretty inconvenient.

Tide Pods, at first, look pretty and convenient, but their price makes them pretty inconvenient.

So instead of the $12 dollar bag of Tide Pods, you could buy four for $3 or $4- heck you could even promote them for $1 to get people hooked. I designed a prototype below:


I first attempted to fit four in and then failed at making my “pod” large enough. In the real product extension, it would be made of plastic and resealable, similar to the large bag I removed my pods from.

4/54: Don’t Make An Ad


The clownfish is from fanpop.com, while the logo, fishbowl, and pod are from Tide. The water in the fishbowl is a royalty free stock photo.

One of the major stipulations of Project 54 is “don’t make an ad”. But I thought that this idea was good enough to execute anyway. (It also couldn’t ever be an ad, as you’d have to license the name of the Dr. Suess book.)


2/54: Bad Dudes, Dirty Clothing (or Project 2: Project Harder)

This idea began with the concept of dirty clothes running away from Tide they were so scared of its cleaning power. Quickly after attempts to film using real clothes, I decided that using simple paper marionettes was a good solution. Below is a gallery of puppet construction.

I affixed wire to the top to make the string more stable and we got to filming. I used my friend Chelsea and roommate Reed as other marionette operators (I was Tide)

I decided that making it silent and have a short story would be best, so we didn’t have to worry about sound. Filming itself took about 20 minutes to complete 20 seconds of somewhat usable footage. I wish I had either planned better or had at lease filmed more.

Below is the finished product which comes down to “so bad it’s kind of funny to laugh at”

I am extremely excited for my project tomorrow, however. I think I can make it much better than my last two projects, that I consider failures.

1/54: Poor pouring

So let’s try to be honest- If I told you I found Project 54 anything other than daunting, I would be lying. My solutions to unrest about schoolwork are either procrastination or getting ahead. It was made very clear that procrastination was not an option here, so last week, before the project even started, I tried my hand at my first idea.

The idea was to create an animated gif of Tide pouring into the tide logo- symbolizing how the blue of the liquid was so far linked into what the brand represents. Liquid Tide comes in varieties of blue and orange while it could easily be a clear or white liquid. This is simply another facet of the brand.


The aforementioned clay.

I went immediately to clay when thinking about what to make the “mold” of, so my roommate and I ventured to the art student haven of Plaza Art to purchase an ungodly 25 pounds of clay.

I took out the clay and flattened it into a very large slab and started molding. As someone who hasn’t worked with clay since they were a child, I found it quite fun.


Below is a gallery of pictures of the process, from initial splat to the finished mold.

After the mold was completed, I set up my camera to film the pouring of the Tide. Unfortunately my camera disappointed me by malfunctioning and not writing the video to my SD card. Because of leaks in the outsides of my letters, I had no choice (aside from suing Nikon) besides to take a picture and dispose of the mold.


The filled mold.

So, due to a tragic camera malfunction my first project was unsuccessful. (Unless you count that the mold took up all my laundry detergent.)