36/54: Fix Your Mistakes, Directive: Axiom

An axiomatic principle: We are human, therefore we make mistakes.

We have things to help us fix our mistakes, like erasers. Why not extend Tide to Go as an eraser for your clothing mistakes? Show it as a physical eraser, like below.


It helps to downplay stains as non-threats, and makes Tide your ally in a battle where you shellack your opponent.


35/54: Load It Forward, Directive: Axiom

What if Tide planted Tide bottles in Laundromats and dorms across the country with these simple instructions on the back:


There’s a simple axiom in life of “Do unto others as you would like them to do unto you”. So why not put a way to help others out directly in the hand of those who need it most?

Load it Forward everywhere where detergent might be scarce.

34/54: Without Evidence, Directive: Axiom

Most would say we have different cleaners for a reason. But Tide is so great, why not have just it?

Well, because it hurts. I tried cleaning my sink and shower with Tide liquid and then a Tide pod. Simply put: It didn’t work out.

I found that it made things sticky and smell strongly of Tide. This might have something to do of the higher concentration Tide started using in the last decade. The Tide Pod, when it burst as I scrubbed the shower, created an awful stinging on my skin. I don’t think we’re meant to handle the inside of those things.

17/54: Halftide, Directive: Axiom

I have basketball on the brain. And there is an established truth in college basketball: halftime games suck! You never get anything too useful (mostly footballs, etc) and they ask you to do either super-easy or impossible tasks. We’ll Tide and I can fix that.

Halftide: The Tide Halftime Game.

1) A lot of players would be involved- most halftime games are boring because they involve but one or two people in an audience of 9000+ spectators (some stadiums hold WAY more). In this case, there would be two squads of 5, or 10.

2) Fun to watch. What the players would do would be a little embarrassing so it would be good for the fans to watch.

3) Good prize. Since it would be laundry themed a trial tide pod pack could be passed out to all of the established fans (who do laundry often) and the students (who, well, don’t)

In this game, a squad of five stands around the arc. Each player holds a basketball. In order from one side to the other, each player spins in place 10 times and then runs around both hoops (stumbling). They then line themselves up on the free throw line and make their shot. Each player does this and which ever team gets five dizzied shots through the basket first wins.

I chose this motion as it would resemble a washing machine. Like you know, Tide.

8/54: A Study In Plops By Tide’s Twitter, Directive: Axiom

An axiom can be an established truth. An established truth I held was that Tide’s marketing team must be better at this than I, the tragically-behind tragic hero of this Project 54.

Problem is, I followed Tide on twitter about a week into Curiousness and their marketing team is very “plop”-oriented. Here’s five of my favorite Tide-sponsored “plop”s.


Now this is a plop if I have ever seen one! It’s a stain photoshopped on and off with a picture of a Tide To Go in the middle! It might of been a little bit better if they use their new stain square thing and made the ad square, but there is no doubt that Tide is acting as a Deux ex Machina here!


I find their use of trending tags like #YoureMoreAttractiveIf kind of funny, but just throwing a fishbowl full of Tide pods at the concept doesn’t make it good! (Even if Spring Meadow Tide Pods are the bomb)

An honorable mention in the hashtag category is this loosely connected to detergent #WaysToMakeMeMad seen below:


Oscar night! Full of Stars- its simply magical! So why not do nothing but add text to a picture of tide pods for the occasion?

Also from that night: Tide Boost in a supporting role- which is actually kind of a clever idea, I’ll give them that.


Now you wouldn’t think that it would be possible to plop in real life, but plopping in reality creates a twitpic all the lazier. It’s Miss New York USA with Tide Pods! Not looking at the camera! Look we’re hip! Please?


Now this here really takes the cake, there’s not even text to remotely explain how a fishbowl won a race for stock cars! I didn’t even know tide could only spin to the left…