So let’s try to be honest- If I told you I found Project 54 anything other than daunting, I would be lying. My solutions to unrest about schoolwork are either procrastination or getting ahead. It was made very clear that procrastination was not an option here, so last week, before the project even started, I tried my hand at my first idea.
The idea was to create an animated gif of Tide pouring into the tide logo- symbolizing how the blue of the liquid was so far linked into what the brand represents. Liquid Tide comes in varieties of blue and orange while it could easily be a clear or white liquid. This is simply another facet of the brand.
I went immediately to clay when thinking about what to make the “mold” of, so my roommate and I ventured to the art student haven of Plaza Art to purchase an ungodly 25 pounds of clay.
I took out the clay and flattened it into a very large slab and started molding. As someone who hasn’t worked with clay since they were a child, I found it quite fun.
Below is a gallery of pictures of the process, from initial splat to the finished mold.
After the mold was completed, I set up my camera to film the pouring of the Tide. Unfortunately my camera disappointed me by malfunctioning and not writing the video to my SD card. Because of leaks in the outsides of my letters, I had no choice (aside from suing Nikon) besides to take a picture and dispose of the mold.
So, due to a tragic camera malfunction my first project was unsuccessful. (Unless you count that the mold took up all my laundry detergent.)