21/54: The Ten Best of Tide’s Twitter

So in my earlier post I ragged on Tide’s twitter pretty bad. So why not show you all the top Ten Tide Tweets?


Nothing more to say than they’re both solid “I lose socks in the dryer” joke.


A funny little snippet about stealing change you find in the dryer? I can dig it!


Man, this ad was the best ad about in this CRAZY super bowl. If it weren’t for Beyonce it would of completely stolen the show. Solid story, not too long, perfectly about football. You think its going to play to stereotypes at the end, but instead it just shows the wife as a Ravens fan instead. The tweet is boring which is why it comes in at 3.


As someone who loathes putting away their clothes, I completely agree.


“The tides are changing” Tide + Puns = Awesome


Is this a sexual joke about laundry detergent?


I’ll take it! I would love that dart board!


What a solid P&G en cahoots strategy! It’s a solid strategy and this tweet is short and sweet.


What a solid use of Throwback Thursday! Beautiful!


It’s the first day of spring! And because Tide Pods are “Spring Meadow” this is the MOST RELEVANT TWEET!

19/54: Tideman!, Directive: Decipher


Art by noted roommate and artist Reed Price

Tideman! Solving crimes with his deductive powers and supply of Tide-brand cleaning products!

In a town that needs nothing more than to be cleaned up, Tideman busts on to the scene and deduces each case one at a time. (Much like Batman, the world’s greatest detective). His one weakness? He melts under extremely hot water!

His archnemesis is Slug Dude, a gigantic slug who wants to rule the city and dirty it up so all its people live in filth.

In this thrilling tale, Tideman runs around cleaning the city up-literally, while deducing his way through the case! Boom!

17/54: Halftide, Directive: Axiom

I have basketball on the brain. And there is an established truth in college basketball: halftime games suck! You never get anything too useful (mostly footballs, etc) and they ask you to do either super-easy or impossible tasks. We’ll Tide and I can fix that.

Halftide: The Tide Halftime Game.

1) A lot of players would be involved- most halftime games are boring because they involve but one or two people in an audience of 9000+ spectators (some stadiums hold WAY more). In this case, there would be two squads of 5, or 10.

2) Fun to watch. What the players would do would be a little embarrassing so it would be good for the fans to watch.

3) Good prize. Since it would be laundry themed a trial tide pod pack could be passed out to all of the established fans (who do laundry often) and the students (who, well, don’t)

In this game, a squad of five stands around the arc. Each player holds a basketball. In order from one side to the other, each player spins in place 10 times and then runs around both hoops (stumbling). They then line themselves up on the free throw line and make their shot. Each player does this and which ever team gets five dizzied shots through the basket first wins.

I chose this motion as it would resemble a washing machine. Like you know, Tide.

15/54: Cleaning Madness

As some of us obsess over the craziness that is March Madness (#LetsGoVCU), what if we had the ultimate showdown of cleaning products, who would win?

Various factors were considered when seeding including: market share, variety of uses, length of time on market and success rate. I also broke the bracket of 16 into four groups of four- Wipes, Liquids, Solids, and Sprays.

1) Clorox Wipes
2) Scotch-Brite
3) Microfiber rag
4) Pledge wipes
1) Lysol
2) Clorox All-Purpose
3) 409
4) Windex
1) Liquid Plumber
2) Tide
3) Lysol Toilet Bowl Cleaner
4) Resolve
1) Sponge
2) Brillo
3) Mr. Clean Magic Eraser
4) Swiffer

Below is the bracket:


The final game (between #1 seeded Lysol and the hero of our story #2 Tide), Tide makes a valiant victory over Lysol and the whole cleaning world celebrates, much like when Duke loses.

14/54: Making Decisions, Directive: Cognitive

This morning I decided to apply physical Tide to making decisions, a part of what “cognitive” means. Instead of doing my morning routine well, routinely, I instead flipped a tide pod for what do to do.

Heads is pictured on the left, with tails on the right.


Most Greaterest Tide Pod, oh what flavor of coffee should I drink this morning?
House Blend (heads) or Ultra Dark (tails)?

Heads! House Blend!

Oh great Tide Pod of Destiny, what should eat for breakfast?
Raisin Bran (heads) or Mini-Wheats (tails)?

Heads! Raisin Bran it is.

My father, my Pod, how should I be able to see today?
Contacts (heads) or glasses (tails)?

Heads! Wearing my contacts today!

Tide Pod Sansei, what color shoes should I wear today?
Red Vans (heads) or Blue Vans (tails)?

Heads! Red shoes for today!

After those four questions I flipped the pod over about 20 times: It seems like it lands on heads a wide majority of the time. I probably should of tested that beforehand…

13/54: The Tide Fund, Directive: Decipher

What have I deciphered about Tide’s brand? I found that Tide’s brand is a promise- a promise of clean clothes is a promise of home. I designed a life skills outreach for Tide to go along with their excellent disaster relief efforts.


The Tide Fund would work in two settings: high schools and halfway houses.

a) In high schools
Recently, many high schools are introducing life skills classes to help actually prepare students. (I graduated with the ability to predict values on a normal distribution but without the ability to balance a checkbook.) Why not stem the flow of high schoolers who go off to college without any idea how to do laundry by having Tide put free detergent and inexpensive washing machines in their high schools? Laundry is a required life skill- we all wear clothes! Hook these students up with some free Tide on their way out of high school and send them off with good wishes and an Easy A. (And Tide could continue to increase its market share.)

b) In halfway houses

Now high school is where most people in America begin their foray into independence, others have a rough start. What could be better for the tide brand than instilling in people who want to be reintroduced to the world that Tide equals home? Do a similar education program as with the high school in halfway homes, low security prisons, and juvenile detention centers across the country. Make Tide a part of their recovery and they’ll associate it with the time they became proud of themselves again- lifelong customers.

Doing good things can represent the trust I find in the Tide brand- and it wouldn’t be to bad of a marketing scheme.

12/54: Tide-to-Pope, Directive: Soul


Who actually wears all white? Our new pope of course!

Imagine that moments before the photo above (courtesy of The New York Times) an exchange happened between the newly crowned Francis I and those cardinals accompanying him.


Oh no!


Popa, what is wrong?


While taking my first communion, I must of spilled! The wineblood of our savior is on my holy robes!


Where is it? I can’t see it.


It is quite small, but I cannot go out looking as such! I must symbolize the strength of our church and of our Lord. Can either of you do anything about this?


Ah Ha! I have a Tide Pen to assist you, your holiness!

(As CARDINAL ONE leans down to help the pontiff, FRANCIS speaks)


The face of the lord truly looks to us on this Italian evening!

Moments afterward, Francis would walk through those curtains onto a new life representing the Catholic Church. Thanks Tide!

10/54: Fresh and Clean, Directive: Soul

This is actually the very first project I began work on. It stemmed from the fact that Tide is an individual. Instead of blending in it’s super bright orange and sticks out on a shelf. I thought a really sassy song declaring its independence would be kind of awesome. Enjoy!

Also here is an earlier take that wasn’t as good, with even more vocal harmony problems!

9/54: Stain on the Brain, Directive: Cognitive


(The brain is from here, and the stain is from here)

I thought about cognitive and cognition and how I thought the best. I thought the best when I have peace of mind. Part of that peace of mind is having clean clothes put away in their place. Stains make it dirty and haunt you. How do you clear your mind? Through Tide, of course! Below is a brainstorm with arrows I did in a room in the library to find this idea.


8/54: A Study In Plops By Tide’s Twitter, Directive: Axiom

An axiom can be an established truth. An established truth I held was that Tide’s marketing team must be better at this than I, the tragically-behind tragic hero of this Project 54.

Problem is, I followed Tide on twitter about a week into Curiousness and their marketing team is very “plop”-oriented. Here’s five of my favorite Tide-sponsored “plop”s.


Now this is a plop if I have ever seen one! It’s a stain photoshopped on and off with a picture of a Tide To Go in the middle! It might of been a little bit better if they use their new stain square thing and made the ad square, but there is no doubt that Tide is acting as a Deux ex Machina here!


I find their use of trending tags like #YoureMoreAttractiveIf kind of funny, but just throwing a fishbowl full of Tide pods at the concept doesn’t make it good! (Even if Spring Meadow Tide Pods are the bomb)

An honorable mention in the hashtag category is this loosely connected to detergent #WaysToMakeMeMad seen below:


Oscar night! Full of Stars- its simply magical! So why not do nothing but add text to a picture of tide pods for the occasion?

Also from that night: Tide Boost in a supporting role- which is actually kind of a clever idea, I’ll give them that.


Now you wouldn’t think that it would be possible to plop in real life, but plopping in reality creates a twitpic all the lazier. It’s Miss New York USA with Tide Pods! Not looking at the camera! Look we’re hip! Please?


Now this here really takes the cake, there’s not even text to remotely explain how a fishbowl won a race for stock cars! I didn’t even know tide could only spin to the left…

7/54: I Like Sun Days More Than Others, Directive: Soul




Slight Changes:


(The source material is from http://dragoart.com)

This idea took much more brewing in my head than it did clicking of my mouse. While the photoshop may be the end product, it is important to see how I got there.

I think of soul as a center. Whether that is a spiritual center as many see it in a person, or a physical center, such as our planetary system to our sun.

So let’s put Tide at the center of us all. (I also loved connecting the orange of the sun with the bright orange of the Tide bottle.)

I see that this is dangerously close to a “plop”- but I hope the central idea of the thoughts of what Tide offers being at the center redeem that execution.

Thus ends this midnight posting spree.

6/54: Better Idea Than Execution, Directive: Emotion

When brainstorming “emotion”, the emotion I settled on as the strongest in relation to the Tide brand was “security”. So I went from there and found myself on padlock. Because Project 54 is about the idea, the poor execution below will hopefully help convey my premise.


Much to my delight, it also somehow degraded in quality between its creation and its posting.


The powerful things that connecting the imagery of an iron-clad padlock to the security offered by the home-bringing smell of tide are endless!

5/54: The Tide Pod Pod

What if you could just TRY Tide Pods?

Tide Pods, at first, look pretty and convenient, but their price makes them pretty inconvenient.

Tide Pods, at first, look pretty and convenient, but their price makes them pretty inconvenient.

So instead of the $12 dollar bag of Tide Pods, you could buy four for $3 or $4- heck you could even promote them for $1 to get people hooked. I designed a prototype below:


I first attempted to fit four in and then failed at making my “pod” large enough. In the real product extension, it would be made of plastic and resealable, similar to the large bag I removed my pods from.