4/54: Don’t Make An Ad


The clownfish is from fanpop.com, while the logo, fishbowl, and pod are from Tide. The water in the fishbowl is a royalty free stock photo.

One of the major stipulations of Project 54 is “don’t make an ad”. But I thought that this idea was good enough to execute anyway. (It also couldn’t ever be an ad, as you’d have to license the name of the Dr. Suess book.)


3/54: A Cloudy Present, Directive: Cognitive

I’ve been faced with a problem recently: My head’s been quite cloudy. When faced with “cognitive”, well, I couldn’t help but think the things Tide promises for clothes would be useful.

A mind as clean as my clothes. I could only dream.

At first I thought of a miracle pill or liquid as a brand extension.


But then I realized it was more of a dues ex machina then I expected: It would be tide fixing all the problems. Since I wasn’t prepared to give up on my little orange and blue pill I decided to make it a little more flawed.

You can overdose on this Proctor and Gamble masterpiece. It’s sort of bad to take more than just the one every once in a while, too. Sort of like certain painkillers: If you use them all the time there’s a deep problem and you should see a doctor.

If I could just pop one of these bad boys on a Monday afternoon like today, and for once be able to think clearly, I could have enough productivity for the whole week!

So positives: Clear head and an increase in productivity. Negatives: Take too many and you’ll have what competitive eaters call a “reversal of fortune”