The clownfish is from fanpop.com, while the logo, fishbowl, and pod are from Tide. The water in the fishbowl is a royalty free stock photo.
One of the major stipulations of Project 54 is “don’t make an ad”. But I thought that this idea was good enough to execute anyway. (It also couldn’t ever be an ad, as you’d have to license the name of the Dr. Suess book.)
I’ve been faced with a problem recently: My head’s been quite cloudy. When faced with “cognitive”, well, I couldn’t help but think the things Tide promises for clothes would be useful.
A mind as clean as my clothes. I could only dream.
At first I thought of a miracle pill or liquid as a brand extension.
But then I realized it was more of a dues ex machina then I expected: It would be tide fixing all the problems. Since I wasn’t prepared to give up on my little orange and blue pill I decided to make it a little more flawed.
You can overdose on this Proctor and Gamble masterpiece. It’s sort of bad to take more than just the one every once in a while, too. Sort of like certain painkillers: If you use them all the time there’s a deep problem and you should see a doctor.
If I could just pop one of these bad boys on a Monday afternoon like today, and for once be able to think clearly, I could have enough productivity for the whole week!
So positives: Clear head and an increase in productivity. Negatives: Take too many and you’ll have what competitive eaters call a “reversal of fortune”